Toyota is turning the market upside down as it has always liked to do, but now, the novelty is much greater! Imagine buying a brand new car and getting back what the car cost you in free fuel?!
Well, that’s what Toyota is doing, offering 70% of sales of its Mirai XLE hydrogen-powered car in California. Why? Because they intend to make it the most economical model in its class in the whole country, ad also,
they want to show the world that the future is sustainable and not so expensive!
What is happening at Toyota and why is the Mirai so special?
As we were saying, Toyota wants to put its Toyota Mirai XLE at the centre of the automotive map. It is not just any car, it is a 0% emissions car and only emits water vapour.
A technological innovation that they want to make much more popular on the roads, and that is why this vehicle is completely stealing the show. Its new market price is $15,190
after applying a huge discount. We will tell you better than ever, since we have just seen that you liked the fact, Toyota wants to offer 0% financing for six years in addition to
offering $15,000 in H2 fuel for this vehicle for free! As you read it, this model, whose suggested price is $50,190, is now available for $35,000 (but you get half of that in hydrogen!!!)
If you were thinking about buying a sustainable vehicle and you live in the United States, we believe that this model is knocking on your door! this reduction will
only be able till the 3rd of February, hurry up if you are interested!
But that’s not the best part. The best part is that, even without discounts, the Mirai is now the cheapest new car to buy in the United States, surpassing the Nissan Versa (which started at $18,330).
Why such a big reduction?
We have to be aware that our planet is losing more and more resources, and that, according to the data from the WMO (World Meteorological Organization) for 2024,
it states that temperatures will not stop rising due to the greenhouse effect… In this ecological context that we are presenting to you, only 441 hydrogen-powered
vehicles were sold in the country (compared to 2,791 the previous year, a drop of 84.2%…), somehow, companies need to regain their public (and that this will continue to grow),
but, until now, many users fear hydrogen-powered vehicles, mainly because of the high price of this fuel and also because of the lack of reliability of service stations…
Is hydrogen fuel very expensive?
Platts, an analyst, confirmed that the average price of hydrogen at gas stations in California (where there are the most hydrogen-powered vehicles), as of October 1st of last year, was $34.55 per kilo!
That’s right, to fill the tank completely, approximately 5.6 kilos, the outlay would be estimated at $193.48…
After seeing these figures, perhaps now you understand why there have been many people who do not choose this type of vehicle and return to traditional combustion methods, and now it also explains why Toyota
is proposing these discounts, right?
Hydrogen: the future?
Hydrogen has unique advantages, it is clean, abundant, and unlike electric cars (which take hours to charge), it can be refuelled in a few minutes as if it were traditional fuel,
but the high costs of refuelling and the lack of charging stations play against it… However, Toyota is not going to give up so easily, and although the road is difficult, it is trying
create a base for this technology to take hold in the market, so this is its bet to contribute to a cleaner future, and also to contribute to your pocket! What do you think about it?
